November 7, 2023
admin
Honasa Consumer IPO GMP today Details @ Chanakyanipothi.com the Oldest & the most Trusted Investment website in India. Operational since 8th December 1999, this is the Only Investment website in India, which has successfully completed 23 Years.
Post listing view on Honasa consumer – “Mamaearth” by Prashanth Tapse Sr VP Research analyst at Mehta equities ltd
“Flat listing was in line with our expectation, despite aggressive pricing and high ask valuations, though risky investors feel the price is good for long-term as the business model has high potential of growth. We would continue to remain cautious on Mamaearth on the back of the loss-making nature of the business, high portion of OFS, high competition with margin pressure, low promoter stake, and weak financials which suggest a cautionary stand as historical listings with high valuations have often faced post-listing challenges.”
Honasa Consumer IPO to the point Guidance
Live Guidance In English, Click
Summary:
Honasa stands for Honesty, Natural, Safety.
The company is one of the fastest growing Beauty and personal care products company with strong brand name. The operations are managed by young and energetic couple. Strong valuations expected subsequent to the listing. Apply as long term investment.
Honasa Consumer IPO GMP updates
Premium: Rs.28
Kostak Rs. 1100
Subject to Rs. 14000
Honasa Consumer IPO Subscription Status
On 2 November 2023 @ 5.00 (Day 3) (Closed)
Review: flow of subscription weak uptil now
QIB: 15744820 Shares 11.50 T
NII(10L+): 5248272 Shares 2.36 T
NII (<10L) 2624137 Shares 4.85 T
NII (Total) 7872409 Shares 4.02 T
RII: 5248272 Shares 1.35 T
Emp: 34013 Shares 4.87 T
Total: 28899514 Shares 7.61 T
Honasa Consumer IPO Promoters
Varun Alagh & Ghazal Alagh
Honasa Consumer: Company Details
Honasa Consumer is the largest digital-first beauty and personal care (“BPC”) company in India in terms of revenue from operations for the Financial Year 2022. Since its inception, it has worked with the primary objective of developing products that address beauty and personal care problems faced by consumers. For instance, its flagship brand, Mamaearth, is built to service a core customer need for safe-to-use, natural products, and focuses on developing toxin-free beauty products made with natural ingredients. As of September 30, 2022, Mamaearth has emerged as the fastest growing BPC brand in India to reach an annual revenue of Rs 10 billion within six years of launch.
Since launching Mamaearth in 2016, the company has added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr. Sheth’s, and have built a ‘House of Brands’ architecture. As of September 30, 2022, its portfolio of brands with differentiated value propositions includes products in the baby care, face care, body care, hair care, color cosmetics and fragrances segments.
The focus company on building thoughtfully designed and purpose driven brands has helped cultivate trust, brand resonance and affinity amongst its consumers and has enabled it to grow its business, as demonstrated by the following:
• It has grown its revenue from operations at a CAGR of 193.15% between Financial Years 2020 and 2022 (from Rs 1,097.84 million in Financial Year 2020 to Rs 9,434.65 million in Financial Year 2022), while the median revenue CAGR of all other BPC companies for which data was available for the relevant period was 13%.
• Mamaearth is the largest brand in the DTC BPC market in India in terms of revenue generated from the DTC channel in Financial Year 2022. During Financial Year 2022 and the six months period ended
September 30, 2022, 43.15% and 52.37% of its revenue from operations from this channel was attributable to existing customers, respectively.
• It had a market share of 5.3% in the online BPC market (i.e. DTC and eTailing) in India in calendar year 2021 and a market share of 26.4% in the DTC BPC market in 2021.
• Mamaearth was India’s most-searched BPC brand on Google Trends between January 2020 and November 2022.
• Mamaearth was ranked amongst the top three in terms of awareness in the grooming category on Flipkart between May 2021 and November 2022.
For more information, click www.honasa.in
Objects of the Honasa Consumer IPO
The Offer comprises the Fresh Issue and an Offer for Sale.
The company proposes to utilize the Net Proceeds towards funding the following objects:
1. Advertisement expenses towards enhancing the awareness and visibility of its brands.
2. Capital expenditure to be incurred by the Company for setting up new EBOs.
3. Investment in its Subsidiary, Bhabani Blunt Hairdressing Private Limited (“BBlunt”) for setting up new salons
| Honasa Consumer IPO Details | |
| IPO opens on | 31 October 2023 |
| IPO closes on | 2 November 2023 |
| Issue Type | Book Built Issue IPO |
| Issue Size | 52513594 Sh /Rs 1701.44 Cr |
| * Fresh Issue | 11265432 Sh/ Rs. 365 Cr |
| * Offer for Sale | 412,48,162 Sh /Rs 1336.44 Cr |
| Researved for Empl. | upto Rs. 1Cr. |
| Face Value per share: | Rs. 10 |
| Price Band | Rs. 308-324 |
| Employee discount | Rs. 30 per share |
| Retail Lot Size | 46 Shares |
| Listing will at | BSE, NSE |
| Shares offered to | Shares | Rs. |
| QIB (75 %) | 39359685 | 1276.08 Cr |
| NII (15 %) | 7871937 | 255.05 Cr |
| RII (10 %) | 5247958 | 170.03 Cr |
| Employees | 34014 | 1 Cr |
| Total Shares | 52513594 | 1701.44 |
| Retail portion will be oversubscribed by | 114086 Forms | |
| How much Shares to Apply? | ||
| Min Retail Application | 46 Sh | Rs. 14904 |
| Max Retail Application | 598 Sh | Rs. 193752 |
| Small HNI (Min) application | 644 Sh | Rs. 208656 |
| Small HNI (Max) application | 3082 Sh | Rs. 998568 |
| Big HNI Application | 3128 Sh | Rs. 1013472 |
| Honasa Consumer IPO Tentative timetable | |
| IPO opens on. | 31 October 2023 |
| IPO Closes on | 2 November 2023 |
| IPO Allotment on | 7 November 2023 |
| Unblocking of ASBA | 8 November 2023 |
| Credit of Shares | 9 November 2023 |
| Listing on | 10 November 2023 |
| Registered Office of Honasa Consumer | |
| Unit No. 404, 4th Floor, City Centre, Plot No. 05, Sector – 12, Dwarka – South West Delhi, New Delhi – 110 075, India | |
| IPO Lead Managers Kotak Mahindra Capital Company, Citigroup Global, JM Financial, J.P. Morgan India |
|
| Registrar to IPO | |
| KFin Technologies Limited |
Honasa Consumer IPO GMP today Details financial aspect
| Honasa Consumer IPO Financial & Analytical Ratios | ||||
| Year | Total Income | Net Profit | EPS | RoNW |
| Rs.in Cr | Rs.in Cr | Rs. | % | |
| 2020-21 | 472.10 | (1332) | (98.4) | N.A. |
| 2021-22 | 964.35 | 14.44 | 0.53 | 2.23 |
| 2022-23 | 1493 | – | (4.66) | (23.57) |
| Book Value of the Share on | 31.03.2023 | Rs.19.27 | ||
| Book Value of the Share | after the IPO | Rs.31.18 | ||
| Offer Price | Rs. 324 | |||
| Ratio Analysis | |
| Price / last EPS | N.A. |
| Price/Book Value Ratio | 16.81 |
| Price/BV after IPO Ratio | 10.39 |
Honasa Consumer IPO Peer Comparison
| Total | PE Ratio | |
| Revenue | ||
| In Cr. | ||
| The IPO Company | 1493 | NA |
| Hind. Unilever | 60580 | 59.16 |
| Colgate | 5226 | 54.25 |
| P&G | 3918 | 83.12 |
| Dabur India | 11530 | 54.53 |
| Marico | 9764 | 54.28 |
| Godrej Consu | 13316 | 59.09 |
| Emami | 3406 | 34.82 |
| Bajaj Consumer | 961 | 25.65 |
| Gillett India | 2477 | 57.82 |
# This is only coverage of News related to Grey Market. We do not deal in grey market premium, nor we recommend dealing in Grey Market. Investment decision based on Grey Market trends can be faulty.
>>Go to Mainboard IPOs Section: Click
>>Get Good Staff or Job, Click: Staffavailable.com
>>Interested in Used Automobiles or vintage cars? Click: BigGaddi.com
>>Get solid Guidance on Mutual fund Investments, Click: ChanakyaMFGuidance.com
>>Study Stock Research Reports, Click: AnalysisLibrary.com
>>Interested in Crossword Puzzles? Click: Magajmari.com
