Cyber Media Research & Services IPO Details & Guidance

    Cyber Media Research IPO Listing information
    Listed on 10 October 2022
    Issue price Rs. 180
    Listed at Rs. 245.25
    High of Rs. 257.70
    Closed at Rs. 257.50

    Grey Market News for Cyber Media Research IPO #Cyber Media Research & Services IPO
    On 10 October 2022, click

    Cyber Media Research IPO Subscription Status
    On 29 September 2022 @ 5.00 pm
    QIB 50% 371,200 Shares: 6.29T
    HNI 15%1,11,200 Shares: 62.58T
    RII 35% 2,60,000 Shares:  27.84
    Tot 7,42,400 Shares:        22.31

    Cyber Media Research IPO Details
    IPO Dates   27-09-2022 to 29-9-2022
    Face Value  Rs 10 per share
    IPO Price    Rs 171-180 per share
    Lot             800 Shares
    Issue Size   7,80,000 shares of Rs 10
    Issue           Rs 14.04 Cr)
    # Fresh Issue 7,80,000 shares of Rs 10/Rs 14.04 Cr
    # Offer for Sale NIL shares of Rs 10/ Rs – Cr
    Issue Type Book Built IPO
    Listing At NSE SME
    Objects of the IPO
    The Net Proceeds from the Fresh Issue will be utilized towards the following objects:
    1. Funding the working capital requirements
    2. Funding investments in new projects and general corporate purposes

    Retail Offer: 50 % / 608,000 Shares
    RII Min. Application: 800 Shares, Rs. 144,000
    RII Max. Application: 800 Shares, Rs. 144,000
    325 Applications required for onetime RII-subscriptions.

    Cyber Media Research IPO Timetable 
    Anchor Portion on: September 26, 2022
    IPO Opening Date: September 27, 2022
    IPO Closing Date: September 29, 2022
    Basis of Allotment: October 04, 2022
    Initiation of Refunds: October 06, 2022
    Credit of Shares to Demat A/cs: October 07, 2022
    IPO Listing Date: October 10, 2022

    Cyber Media Research Business:

    The company is a subsidiary company of a listed company Cyber Media (India) Limited.The Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via
    demand platforms such as Google. Google, and similar demand networks, monetise this inventory from several advertisers and pays on the basis of advertisements served on that inventory. The Company retains its margin and pay the balance to the inventory suppliers. The company is a Google Publishing Partner on GAM360, AdSense and AdX products.
    Auxo Ads platform allows publishers to optimize revenues and manage their traffic more effectively. Multiple demand sources compete for premium inventory and increases the publisher’s earning ability. Auxo Ads captures large data regarding users and their behavior that helps publishers understand their user better. The data collected is utilized to build better predictive models to improve monetization, analysis and targeting.

    Web networks & publishers, including mobile web, app and video publishers such as Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises.
    Demand Partners: Ad Networks and Demand Side Platforms (DSP) such as Google, PubMatic, Magnite, Yahoo Ads. The business model is order driven, and comprises of optimum utilization of our existing resources, developing linkages with expertise of its development team and achieving consequent customer satisfaction. It believes that this business model has proved successful and scalable for it in the last few financial years.
    For more information about the company, Click Website: www.cmrsl.net

    Service: To monetize their ad inventory of web channels
    Promoters of Cyber Media Research

    MR. PRADEEP GUPTA AND M/S CYBER MEDIA (INDIA) LIMITED

    Registered office of Cyber Media Research
    D-74, Panchsheel Enclave, New Delhi-110017, Delhi, India
    Company Secretary and Compliance Officer: Mrs. Savita Rana

    Lead Manager of Cyber Media Research
    Swastika Investmart ltd

    SME IPO Financial & Analytical Ratios#
    Total Income 2019-20             Rs 30.48 Cr
    Total Income 2020-21             Rs 30.16 Cr
    Total Income 2021-22             Rs 37.29 Cr(9M)
    Net Profit 2019-20                  Rs 0.07 Cr
    Net Profit 2020-21                  Rs 0.58 Cr
    Net Profit 2021-22                  Rs 0.80 Cr (9M)
    Earnings per Share 2019-20   Rs 0.86
    Earnings per Share 2020-21   Rs 6.40
    Earnings per Share 2021-22   Rs 8.84 (9M)
    Return on Net Worth: 19-20: 1.71 %
    Return on Net Worth: 20-21: 16.84 %
    Return on Net Worth: 21-22: 27.30 % (9M)
    Book Value of the Share as on 31.12.21 Rs 32.40
    NAV after the IPO Rs. (?)
    Offer Price Rs. 180 @ upper price band

    IPO Peer Comparison:
    The Company believes that none of the listed companies in India offer products or services across the various business segments in which it operates. Hence a strict comparison is not possible.

    Observation
    by Paresh Gordhandas (Research Analyst)

    Will update soon.

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