Lloyds Luxuries IPO Details & Guidance

Lloyds Luxuries IPO Listing information
Listed on 11 October 2022
Issue price Rs. 40
Listed at Rs. 45.15
High of Rs. 46.80
Closed at Rs. 42.90

Grey Market News for Lloyds Luxuries IPO #
On 11 October 2022, click

Lloyds Luxuries IPO Subscription Status
On 30 September 2022 @ 5.00 pm
NII 50%  28,50,000 Shares: 11.64T
RII 50%  28,50,000  Shares: 1.81T
Total     57,00,000 Shares: 6.73T

Lloyds Luxuries IPO Details
IPO Dates   28-09-2022 to 30-9-2022
Face Value  Rs 10 per share
IPO Price    Rs 40 per share
Lot             3000 Shares
Issue Size  60,00,000 shares of Rs 10
Issue           Rs 24.00 Cr)
# Fresh Issue 60,00,000 shares of Rs 10/Rs 24.00 Cr
# Offer for Sale – shares of Rs 10/ Rs – Cr
Issue Type Book Built IPO
Listing At NSE SME
Objects of the IPO
1. Financing the expenditure for opening new stores
2. To repay of short-term borrowings
3. To meet Working Capital requirements

Retail Offer: 50 % / 28,50,000 Shares
RII Min. Application: 3,000 Shares, Rs. 1,20,200
RII Max. Application: 3,000 Shares, Rs. 1,20,200
950 Applications required for onetime RII-subscriptions.

Lloyds Luxuries IPO Timetable 
IPO Opening Date: September 28, 2022
IPO Closing Date: September 30, 2022
Basis of Allotment: October 06, 2022
Initiation of Refunds: October 07, 2022
Credit of Shares to Demat A/cs: October 10, 2022
IPO Listing Date: October 11, 2022

Lloyds Luxuries Business:
Incorporated in 2013, Lloyds Luxuries is amongst the organized player of salon services and beauty products in India, focused on grooming men to perfection. It owns exclusive franchisee of Truefitt & Hill, which is an international brand offering a wide range of beauty products and salon services for men through the luxury barbershops operating across many countries. The brand is exclusively
owned by Truefitt & Hill (Gentlemen’s Grooming) Limited, a company registered under the law of England and Wales and having its office in London, United Kingdom.
It began its relationship with Truefitt & Hill in 2013, when it commenced operations of its luxury barber store in Mumbai. It has subsequently continued to expand its operations and as of March 31, 2022, it operates 14 barber stores under the brand Truefitt & Hill across 7 cities in India. The Company holds the Master Franchise Agreement of “Truefitt & Hill” upto 2043. Under
the franchise agreement, it owns exclusive rights to open stores in the brand name of “Truefitt & Hill” either directly or through sub franchisee arrangements in India, Nepal, Sri Lanka, Bhutan, Vietnam, Myanmar and Bangladesh.

As of March 31, 2022, it has assigned sub-franchisee of Truefitt & Hill to 12 barber stores operating in 11 cities of India, through which it earns royalty and franchisee income. In 2017, it was successful in expanding its reach internationally through opening of first barber store in
Dhaka, Bangladesh as sub-franchisee store. It provides sub-franchise with a comprehensive system of business training, stylist education, professional marketing, promotion, and advertising programs, and other forms of on-going support designed to help franchisees build successful businesses.
In addition, it has obtained exclusive franchise for MARY COHR in 2019 for 10 years, a French Beauty Salon which has presence across the Globe. Under the exclusive master franchise agreement, it owns exclusive rights to open stores in the brand name of “MARY COHR” either directly or through sub franchisee arrangements in India. Currently, it is operating a MARY COHR store at Santacruz, Mumbai.
Its retail operations in respect of men grooming products are carried out through its owned stores, sub-franchisees as well as through online channels. As of March 31, 2022, it sells the men grooming products through 27 stores, of which 14 are run by it directly and 13 through sub-franchisee. It provides an Omni-channel experience to customers through its websites, various online marketplaces, as well as social media platforms. Total Online Product Sales amounted to Rs. 27.80 Lakhs, Rs. 76.33 Lakhs and Rs 118.43 lakhs, in Fiscal 2020, 2021 and 2022 respectively, and represented 4.41%, 11.15%, and 21.49% of its revenue from product sales for such periods, respectively.For more information about the company, Click Website: www.lloydsluxuries.in

Business Summary: 
Promoters of Lloyds Luxuries
Mr. Shree Krishna Mukesh Gupta and Plutus Trade & Commodities LLP

Registered office of Lloyds Luxuries
Trade World, ‘C’ Wing, 16th Floor, Kamala City, Senapati Bapat Marg, Lower Parel (W), Mumbai 400013, Maharashtra, India.
Company Secretary and Compliance Officer: Ms. Shubhada Mahendra Shirke

Lead Manager of Lloyds Luxuries
Hem Securities ltd
Registrar to the IPO of Lloyds Luxuries
Bigshare Services Pvt Ltd

SME IPO Financial & Analytical Ratios#
Total Income 2019-20             Rs 28.02 Cr
Total Income 2020-21             Rs 18.56 Cr
Total Income 2021-22             Rs 20.86 Cr
Net Profit 2019-20                  Rs (3.24) Cr
Net Profit 2020-21                  Rs (3.03) Cr
Net Profit 2021-22                  Rs (9.17) Cr
Earnings per Share 2019-20   Rs (16.19)
Earnings per Share 2020-21   Rs (15.15)
Earnings per Share 2021-22   Rs (35.54)
Return on Net Worth: 19-20: – %
Return on Net Worth: 20-21: – %
Return on Net Worth: 21-22: (67.86) % 
Book Value of the Share as on 31.03.22 Rs 8.19
NAV after the IPO Rs. 16.67
Offer Price Rs. 40

IPO Peer Comparison:
There are no listed companies in India that are engaged in a business similar to that of this company accordingly it is not possible to provide an industry comparison in relation to the company.

Observation by Paresh Gordhandas (Research Analyst)

Will be updated soon

# This is only coverage of News related to Grey Market. We do not deal in grey market premium or Subject to rates, nor we recommend dealing in Grey Market. Investment decision based on Grey Market trends can be faulty.