Maagh Advertising & Marketing Services IPO Details & Guidance

Maagh Advertising IPO Listing information
Listed on 13 October 2022
Issue price Rs. 60
Listed at Rs. 62.30
High of Rs. 65.40
Closed at Rs. 65.40

Grey Market News for Maagh Advertising & Marketing Services IPO #
On 13 October 2022
Subject to Rates: Rs.3000 sellers
Grey Market Premium:  Not Started

Maagh Advertising & Marketing Services IPO Subscription Status
On 4 October 2022 @ 5.00 pm
HNI 50%  7,22,000 Shares: 2.05T
RII   50%  7,22,000 Shares: 0.31T
Total      14,44,000 Shares: 1.18T

Maagh Advertising & Marketing Services IPO Details
IPO Dates   26-09-2022 to 04-10-2022
Face Value  Rs 10 per share
IPO Price    Rs 60 per share
Lot             2000 Shares
Issue Size  15,20,000 shares of Rs 10
Issue           Rs 9.12 Cr)
# Fresh Issue 15,20,000 shares of Rs 10/Rs 9.12 Cr
# Offer for Sale Nil shares of Rs 10/ Rs NIL Cr
Issue Type Book Built IPO
Listing At BSE SME
Objects of the IPO
The Net Proceeds of the Issue are to be utilized for
1. Purchase of Software
2. Purchase of Media Inventory

Retail Offer: 50 % / 7,22,000 Shares
RII Min. Application: 2000 Shares, Rs. 120,000
RII Max. Application: 2000 Shares, Rs. 120,000
361 Applications required for onetime RII-subscriptions.

Maagh Advertising & Marketing Services IPO Timetable 
IPO Opening Date: September 26, 2022
IPO Closing Date: October 04, 2022
Basis of Allotment: October 10, 2022
Initiation of Refunds: October 11, 2022
Credit of Shares to Demat A/cs: October 12, 2022
IPO Listing Date: October 13, 2022

Maagh Advertising & Marketing Services Business:

The company is a advertising agency primary offering creative and media services. It creates and executes advertising campaigns across various media that help its client’s business and brands grow.
It offers a complete range of designing, media and printing services. Its strength is media buying where it understands the clients marketing objective and use the correct media to achieve that objective. It is able to understand the various media available and use the right mix of media and the right prices to the achieve the client’s media objectives.
Its services include the following:
Media Services
Creative Services
Social Media Advertising
Public Relation Campaigns
Product Launch campaigns

The company also relies heavily on third parties like material suppliers, designers, media providers and other service providers to help it meet its contractual obligations and provide services as required by its client. It does not own any of the media and it does not keep inventory of any media on its own. It does media planning as per its clients’ requirements and timing of their requirements and accordingly proceed to buy media for its clients.

For more information about the company, Click Website: www.maaghadvertising.in

Service: To monetize their ad inventory of web channels
Promoters of Maagh Advertising & Marketing Services
MINIBOSS CONSULTANCY PRIVATE LIMITED AND AZHARUDDIN R. MULLA

Registered office of Maagh Advertising & Marketing Services
302, 3rd Floor, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri West, Mumbai – 400053
Company Secretary and Compliance Officer: Ms. Nidhi Jaiswal

Lead Manager of Maagh Advertising & Marketing Services
Inventure Merchant Banker Services

SME IPO Financial & Analytical Ratios#
Total Income 2019-20             Rs 52.61 Cr
Total Income 2020-21             Rs 24.55 Cr
Total Income 2021-22             Rs 13.87 Cr(9M)
Net Profit 2019-20                  Rs 0.82 Cr
Net Profit 2020-21                  Rs 0.76 Cr
Net Profit 2021-22                  Rs 0.42 Cr (9M)
Earnings per Share 2019-20   Rs 4.12
Earnings per Share 2020-21   Rs 4.10
Earnings per Share 2021-22   Rs 2.29 (9M)
Return on Net Worth: 19-20: 25.83 %
Return on Net Worth: 20-21: 19.37 %
Return on Net Worth: 21-22: 9.77 % (9M)
Equity shares prior to the IPO 17,60,000
Equity shares after the IPO 32,80,000
Book Value of the Share as on 31.12.21 Rs 23.48
NAV after the IPO Rs. 40.40
Offer Price Rs. 60

IPO Peer Comparison:
Pressman Advertising @ PE Ratio of 18.49
Praveg Communications @ PE Ratio of 23.94
Digicontent @ PE Ratio of -6.24
Brandbucket Media @ PE Ratio of 19.46

Observation by Paresh Gordhandas (Research Analyst)

Will update soon.

# This is only coverage of News related to Grey Market. We do not deal in grey market premium or Subject to rates, nor we recommend dealing in Grey Market. Investment decision based on Grey Market trends can be faulty.