(20 second reading) Tata Group-owned Indian Hotels Company Ltd (IHCL), which operates the Taj Group of hotels, on Thursday announced Ekyam, a new marketing platform that will manage a portfolio of 25 hotels and 2,500 rooms by the end of 2025.
Ekyam will primarily manage properties across destinations that offer adventure experiences across the Indian Ocean, Greater Himalayan regions and wildlife escapes, and will club IHCL’s 11 existing and seven upcoming properties owned by its long-time partner Nepali diversified business conglomerate CG Group’s CG Hospitality.
These 11 properties —Taj Exotica Resort & Spa and Taj Coral Reef Resort & Spa in Maldives, Taj Samudra in Colombo, Taj Jumeirah Lakes Towers, in Dubai, and Taj Safaris, the wildlife luxury lodges in India (Bandhavgarh, Kanha, Pench and Panna) and Nepal (Chitwan and Kathmandu) – have 900 rooms in the Indian sub-continent and west Asia.
Taj announced Ekyam a new marketing platform