(20 second reading) India’s largest cinema operator, PVR Inox is in talks to broadcast key matches of the upcoming International Cricket Council Men’s T20 World Cup to attract more patrons amid struggling movie ticket sales.
CFO of PVR Inox, highlighted in an interview that the company aims to remain relevant by showing key games starting next month. Sood mentioned that T20 matches are likely to attract larger crowds to cinemas compared to the day-long Cricket World Cup games hosted last October. PVR Inox is also expanding its offerings to include concerts, sports, and alternative events to boost attendance. Additionally, the Mumbai-based company is planning to bring filmed K-Pop performances to Indian audiences.