Published: 7 May 2026 | 5.53 AM
Last Updated: 12 May 2026 | 8.00 PM
IPO Overview / Intro
Simca Advertising IPO is an SME book-built issue of Rs. 58.04 crore. The issue comprises entirely a fresh issue of 0.32 crore shares. The IPO opens for subscription on 8 May 2026 and closes on 12 May 2026. The company is proposed to be listed on NSE SME platform on 15 May 2026. Simca Advertising Limited operates in the Out-of-Home (OOH) advertising segment, offering hoardings, gantries, kiosks and digital media solutions across high-traffic locations in Mumbai and Maharashtra.
👉 | GMP | Reviews | Subscription | Allotment
Simca Advertising IPO GMP – Latest Update
| Particulars | Details |
|---|---|
| IPO GMP Today | Rs. 18 |
| Kostak | NA |
| Subject to Sauda | Rs.8,700 |
| GMP Trend | Mild |
Simca Advertising IPO Subscription Status – Live Update
| Investor Category | Subscription Status |
|---|---|
| QIB | 108.06x |
| NII | 81.54x |
| Retail | 70.89x |
| Total | 80.87x |
IPO Details at a Glance
| Particulars | Details |
|---|---|
| IPO Date | 8 May to 12 May 2026 |
| Listing Date | 15 May 2026 |
| Face Value | Rs. 10 per share |
| Price Band | Rs. 174 to Rs. 183 |
| Lot Size | 600 Shares |
| Issue Type | Bookbuilding IPO |
| Sale Type | Fresh Issue Only |
| Listing At | NSE SME |
| Total Issue Size | 31,71,600 Shares (Rs. 58.04 Cr) |
| Market Maker Portion | 1,59,000 Shares (Rs. 3 Cr) |
| Net Offer to Public | 30,12,600 Shares (Rs. 55 Cr) |
| Shareholding Pre Issue | 88,00,000 Shares |
| Shareholding Post Issue | 1,19,71,600 Shares |
IPO Timetable
| Event | Date |
|---|---|
| IPO Open | Friday, 8 May 2026 |
| IPO Close | Tuesday, 12 May 2026 |
| Allotment Finalisation | Wednesday, 13 May 2026 |
| Refund Initiation | Thursday, 14 May 2026 |
| Credit of Shares | Thursday, 14 May 2026 |
| Listing Date | Friday, 15 May 2026 |
Reservation
| Investor Category | Shares Offered |
|---|---|
| Market Maker | 1,59,000 |
| Total Shares Offered | 1,59,000 |
Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 1,200 | Rs. 2,19,600 |
| Retail (Max) | 2 | 1,200 | Rs. 2,19,600 |
| S-HNI (Min) | 3 | 1,800 | Rs. 3,29,400 |
| S-HNI (Max) | 9 | 5,400 | Rs. 9,88,200 |
| B-HNI (Min) | 10 | 6,000 | Rs. 10,98,000 |
Company Details
Simca Advertising Limited, incorporated in June 2022, operates in the Out-of-Home (OOH) advertising segment, providing high-visibility branding solutions across Mumbai and Maharashtra. The company offers hoardings, bus panels, kiosks, gantries and digital media assets across prime locations such as highways, commercial hubs and dense urban zones.
The company serves clients across multiple sectors including advertising agencies, real estate, entertainment, lifestyle, insurance and government organisations. It manages over 100 OOH media assets and focuses on customized campaign execution based on audience behaviour and location strategy.
Its ISO 9001:2015 certification, strong client relationships and growing digital OOH adoption provide scalability potential. However, the business remains dependent on advertising demand cycles and location-based approvals.
| Particulars | Details |
|---|---|
| Registered Office | Bungalow No C-6, Swami Samarth Nagar, Andheri (W), Mumbai – 400053 |
| Phone | 022-26335055 |
| investor@simcaadveritising.com |
| Particulars | Details |
|---|---|
| Lead Manager | Socradamus Capital Pvt. Ltd. |
| Registrar | MUFG Intime India Pvt. Ltd. |
| Market Maker | Giriraj Stock Broking Pvt. Ltd. |
Financials
| Particulars (Rs. Cr.) | FY25 | FY24 | FY23 |
|---|---|---|---|
| Assets | 36.67 | 19.80 | 6.07 |
| Total Income | 75.09 | 49.31 | 11.96 |
| Profit After Tax | 9.98 | 5.78 | 1.57 |
| EBITDA | 13.49 | 7.72 | 2.11 |
| Net Worth | 17.37 | 7.39 | 1.62 |
Valuation
| Objects of the Issue | Estimated Amount (Rs. Cr.) |
|---|---|
| LED Screen Installation | 12.72 |
| Strategic Collaboration (CWM) | 5.00 |
| Working Capital | 23.50 |
| General Corporate Purpose | Balance |
| KPI | FY25 |
|---|---|
| ROE | 57.44% |
| ROCE | 76.57% |
| RoNW | 57.44% |
| PAT Margin | 13.31% |
| EBITDA Margin | 18.00% |
| Particulars | Pre IPO | Post IPO |
|---|---|---|
| Promoter Holding | 99.99% | NA |
Chanakya View
Simca Advertising IPO operates in the niche but growing OOH advertising segment, where urbanization and digital media integration are creating new opportunities. The company has demonstrated strong revenue growth and profitability improvement, which reflects improving execution capabilities.
The asset-light nature of the business, strong location presence and diversified client base are positives. However, the company is relatively new, operates in a competitive and cyclical advertising industry and depends heavily on continuous demand from brands.
| Parameter | Chanakya View |
|---|---|
| Business Model | Asset-Light OOH Advertising |
| Financial Trend | Strong Growth |
| Margin Profile | Healthy |
| Valuation | Fairly Priced |
| Risk Level | Moderate |
| Listing Appeal | Decent |
| Long-Term Appeal | Selective |
Chanakya View: Simca Advertising IPO appears to be a Subscribe for Listing Gain + Selective Long Term SME IPO for investors comfortable with moderate risk.
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Quicklinks
Simca Advertising IPO GMP is currently not active and will update closer to listing.
The IPO price band is fixed at Rs. 174 to Rs. 183 per share.
The minimum lot size is 600 shares, but retail investors must apply for 2 lots (1,200 shares).
The IPO is expected to list on 15 May 2026 on NSE SME platform.