November 14, 2022
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Daps Advertising ltd India SME IPO Analysis @ Chanakyanipothi.com,
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Listing: The scrip on 14 November 2022 got listed at Rs. 57 (as against issue price of Rs. 30)
Guidance: The size of the IPO is very small and retail portion will get oversubscribed by just 201 forms. so huge oversubscription is expected. Advertising agency business is very creative and depends on its team where retention is always a problem. The offer price is reasonable compared to earnings. There is a scope for small returns on listing.
| Subscription Trend of last day | ||
| On 3.11.2022 at 5.00 pm | ||
| No. of | No. of times | |
| Shares offered | Subscribed | |
| NII | 804000 | 83.24 |
| Retail | 804000 | 48.57 |
| Total | 1608000 | 65.90 |
Daps Advertising ltd India Company Details
The Company is engaged in the business of providing advertising agency services offering range of advertising media services consisting of print media, electronic media and outdoor media services which covers advertisement modes such as newspapers, brochures, magazines, television channels, FM channels and display of outdoor hoardings etc.It is an INS (Indian Newspaper Society) accredited Company.
The Company has been honored with “Best Agency in Highest Kanpur Edition Business” received from Hindustan (a daily newspaper of Hindustan Media Ventures Limited) for the year 2012-13 and “Best Advertising Agency” received form Innovation Associates of Brand & Research in FY 2015-16
For more information, click www.dapsadvertising.com
| Daps Advertising ltd India IPO Details | |
| IPO opens on | 31 October 2022 |
| IPO closes on | 03 November 2022 |
| Issue Type | Book Built Issue IPO |
| Issue Size | up to 17,00,000 Shares /Rs 5.10 Crore |
| * Fresh Issue | Rs.5.10 Cr |
| * Offer for Sale | Up to Rs.0 Cr |
| Face Value per share: | Rs. 10 |
| Price Band | Rs. 30 |
| Employee discount | Rs. 0 per share |
| Retail Lot Size | 4000 Shares |
| Listing will at | NSE Sme |
| Shares offered to | ||
| Shares | Rs. (Cr) | |
| QIB (00 %) | 0 | 0 |
| NII (50 %) | 804,000 | 2.41 |
| RII (50 %) | 804,000 | 2.41 |
| Total Shares | 16,08,000 | 4.82 |
| Retail portion will be oversubscribed by | 201 | |
| Forms | ||
| How much Shares to Apply? | ||
| Min Retail Application | 4000 Shares | Rs. 120000 |
| Max Retail Application | 4000 shares | Rs. 120000 |
Promoters of the IPO
AKHILESH CHATURVEDI, DHARMESH CHATURVEDI AND PARESH CHATURVEDI
Objects of the IPO:
To meet the working capital requirements
| Daps Advertising ltd IPO Tentative timetable | |
| IPO opens on | 31 October,2022 |
| IPO Closes on | 03 November,2022 |
| IPO Allotment on | 08 November,2022 |
| Unblocking of ASBA | 09 November,2022 |
| Credit to Demat Accounts | 10 November,2022 |
| Listing on | 11 November,2022 |
| Registered Office of Daps Advertising ltd28, Clyde House, Office No. 9-B, The Mall, Kanpur, Uttar Pradesh-208001, India | |
| Daps Advertising ltd IPO Lead Managers | |
| Shreni Shares Pvt Ltd | |
| Registrar to Daps Advertising ltd IPO | |
| Bigshare Services Pvt ltd |
| Daps Advertising ltd IPO Financial & Analytical Ratios | ||||
| Year | Total Income | Net Profit | EPS | RoNW |
| Rs. Cr | Rs. Cr | Rs. | % | |
| 2019-20 | 20.37 | 0.39 | 1.14 | 5.52 |
| 2020-21 | 8.04 | 0.09 | 0.28 | 1.35 |
| 2021-22 | 18.77 | 1.09 | 3.14 | 13.09 |
| Book Value of the Share on | 31.03.2022 | Rs24.01 | ||
| Book Value of the Share | after the IPO | Rs. 22.94 | ||
| Offer Price | Rs. 30 | |||
| Ratio Analysis | |
| Upper Price Band/last EPS | 10 |
| Upper offer price/Book Value Ratio | 1.3 |
| Upper offer price/BV after IPO Ratio | – |
| Daps Advertising ltd IPO Peer Comparison: | |||
| as on date of DRHP | Total Income Rs. | Net Profit | PE Ratio |
| Rs Cr. | Rs. Cr | ||
| Shankara Building Products | 44.80 | ||
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