April 15, 2025
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Poonawalla Fincorp Expands into Gold Loan Segment
Poonawalla Fincorp (PFL), a non-deposit-taking NBFC under the Cyrus Poonawalla Group, has forayed into the gold loan market as part of its secured lending portfolio expansion. The offering is designed to serve individuals and small businesses needing funds for business growth, agricultural expenses, or personal needs—allowing them to leverage their gold assets without liquidating them.
With a focus on customer convenience, transparency, and secure asset handling, PFL emphasizes flexible repayment options and a risk-first approach to lending. The company aims to capitalize on gold’s entrenched role as a financial asset in Indian households and sees robust demand potential in both urban and rural areas.
To support this initiative, PFL plans to open 400 new branches over the next four quarters, with a strategic focus on Tier 2 and Tier 3 cities. This expansion seeks to enhance its reach in underserved markets, providing localized access to gold loan services.
As of March 31, 2025, PFL operates across 18 states and 2 union territories, with an Assets Under Management (AUM) of Rs.35,550 crore. The company views gold loans as a lower-risk, stable asset class, particularly effective during times of economic uncertainty.
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