DLF’Privana South sold out in 72 hours in Gurugram
Collects Rs. 7200 Crore in pre-sales

India’s No.1 real estate company DLF witnessed pre-formal launch sales of approximately Rs 7,200 crore for its latest high-end luxury residential development, DLF Privana South in Gurugram. The project was sold out completely within 72 hours in its pre-launch phase, the company said in a regulatory filing.

The luxury housing project ‘DLF Privana South’ spreads across about 25 acres in sectors 76 and 77 in Gurugram abutting Southern Peripheral Road (SPR).

Chanakya has continuously recommended this stock since last 2 months & was the one to report on DLF’s expected revenue for DLF Privana South luxury project last month.

“This exclusive enclave will comprise 1,113 meticulously designed luxury residences across seven towers, presenting 4 BHK apartments and penthouses. The project offers a majestic view of the Aravalli range and in the vicinity of the upcoming Safari Park spread over 10,000 acres. This luxury residential offering by DLF was sold out within 72 hours, in its pre-launch phase,” the company said in its filing.

‘DLF Privana South’ will be part of a larger development ‘DLF Privana’ spread over approximately 116 acres in Sectors 76 and 77, it said.

Aakash Ohri, Joint Managing Director and Chief Business Officer, DLF Home Developers Ltd., said that the swift pre-launch sell-out shows the increasing demand for high-rise luxury developments by DLF.

“To discourage bulk bookings, each buyer was allotted only one unit and a booking amount of Rs 50 lakh, as opposed to the industry standard of Rs 10 lakh. About 25 percent of this sales came from Non-Resident Indians (NRIs),” Ohri said.

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DLF Privana South sold out in 72 hours