January 2, 2024
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ITC to Scale Up Cloud Kitchen Business, Enter More Cities
ITC is going to scale up the cloud kitchen business it has been piloting in Bengaluru. The conglomerate, which sells North Indian lunch and dinner and bakery products through food delivery apps, has rolled it out in Chennai with plans to venture into Mumbai, Delhi and Kolkata. It is also evaluating adding breakfast and oriental cuisines, said executive director Hemant Malik.
ITC , which launched Master Chef Creations, Aashirvaad Soul Creations and Sunfeast Baked Creations in Bengaluru, wants to take them to other cities
Cigarettes-to-hotel conglomerate ITC, is all set to expand its cloud-kitchen operations to strengthen growth in the consumer business.
ITC forayed into cloud kitchen with three brands— Master Chef Creations, Aashirvaad Soul Creations and Sunfeast Baked Creations— which operated in Bengaluru.
The company has over two decades built a strong packed foods portfolio across several categories including staples, spices, biscuits, confectionary, gums, snacks, noodles and pasta, beverages, juices, chocolate, coffee, frozen foods and ready-to-eat foods. Cloud kitchen is its latest push.
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