July 15, 2023
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Senco Gold IPO GMP, Details to watch, Guidance & subscription status @ Chanakyanipothi.com, India`s Oldest & most Trusted Investment Blog. Operational since 8th December 1999, We are the Only Investment Platform in India, which has successfully completed 23 Years
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Senco Gold IPO Subscription Status
On 6 July 2023 @ 5.00 (Day 3) (Closed)
QIB: 2691028 Shares 180.94 T
NII(10L+): 1345515 Shares 68.41 T
NII (<10L) 672758 Shares 58.13 T
NII (Total) 2018273 Shares 64.98 T
RII: 4709302 Shares 15.45 T
Total: 9418603 Shares 73.35 T
Senco Gold IPO Review
The company has strong brand and business. In India, jewellery business has bright future, and the organized players will capture the existing market of unorganized players/standalone jewellers. The IPO size is reasonable/not large. The shares are offered at very reasonable valuations and offers scope for listing gains as well long-term investment gains. Current Price to GMP ratio is 38%, which quite good. Apply.
Senco Gold IPO to Watch: Business
Senco Gold is a pan-India jewellery retail player with a history of more than five decades and has a fourth generation entrepreneur in the jewellery industry as its Promoter. It is the largest organized jewellery retail player in the eastern region of India based on number of stores and among eastern India based jewellery retailers, it has the widest geographical footprint in non-eastern states . It primarily sell gold and diamond jewellery and also sell jewellery made of silver, platinum and precious and semi-precious stones and other metals. Its other offerings also include costume jewellery, gold and silver coins and utensils made of silver.
The products are sold under the “Senco Gold & Diamonds” tradename, through multiple channels, including its 70 Company Operated Showrooms and 57 Franchisee Showrooms (including four franchisee owned and Company operated Showrooms), as on date of DRHP and various online platforms, including its website www.sencogoldanddiamonds.com. Its strategy of operating through multiple channels enables it to allocate capital as required, as it continue to expand geographic presence and work towards an omni channel network.
With a catalogue offering more than 108,000 designs for gold jewellery and more than 46,000 designs for diamond jewellery, it offers a large variety of designs of handcrafted jewellery, most of which are designed and manufactured in-house by its designers in close collaboration with skilled local craftsmen in Kolkata and across the country. Machine made light weight jewellery in gold and diamonds are also manufactured at its manufacturing facility based on designs prepared by its inhouse designers and also sourced from third partner manufacturing vendors.
The company has 127 showrooms, which have a total area of approximately 393,342 sq. ft., in 89 cities and towns over 13 states across India. Some of its Franchisee Showrooms are located in areas other than metros and tier-I, providing it greater reach in tier-2 and tier-3 locations.
The company consistently work towards providing an omni channel experience both in-showroom as well as through its websites www.sencogoldanddiamonds.com, www.mygossip.in, www.mydigigold.com and www.mysenco.in complementing its ability to reach customers. It also has marketing arrangements with leading online marketplaces. To enhance customer reach and service during the COVID-19 pandemic, it has added video calling and tele calling services to provide the flexibility to its customers to purchase jewellery from anywhere, including from the comfort of their homes.
For more information, click www.sencogoldanddiamonds.com
Senco Gold IPO Promoters:
Suvankar Sen , Jai Hanuman Shri Siddhivinayak Trust & Im Gaan Ganpataye Bajranbali Trust
Senco Gold IPO Objects
The Offer comprises of fresh Issue and offer for share.
The net proceeds of the IPO is proposed to be utilised for Funding working capital requirements of the Company
Senco Gold IPO Watch
IPO opens on 4 July, 2023
IPO closes on 6 July,2023
Issue Type: Book Built Issue IPO
Issue : up to 12776025 Shares /Rs 405 Crore
* Fresh Issue of 8517350 Sh/ 270 Cr
* Offer for Sale Up to 4258675 Sh/ Rs. 135 Cr
Face Value per share : Rs. 10
Price Band Per Equity Share: Rs. 301-317
Retail Lot Size 47 Shares
Senco Gold IPO Listing will at BSE,NSE
Shares offered to
QIB (50%) 6388013 Shares = Rs 202.50 Cr
NII (15%) 1916404 Shares = Rs 60.75 Crs
RII (35%) 4471608 Shares = Rs 141.75 Crs
Lot size: 47 Shares = 95140 Forms
Min Retail : 47 Shares, Rs. 14899
Max Retail : 611 Shares, Rs 193687
Small HNI Min: 658 Shares, Rs. 208586
Small HNI Max: 3149 Shares, Rs. 998233
Big HNI Min : 3196 Shares, Rs. 1013132
Senco Gold IPO Tentative Timetable
IPO opens on 4 July, 2023
IPO closes on 6 July,2023
Allotment on 11 July 2022
Unblocking of ASBA 12 July, 2022
Credit of shares 13 July, 2022
Senco Gold Listing on 14 July, 2022
Senco Gold IPO Financial & Analytical Ratios
Earnings per Share 2020-21,Rs 9.25
Earnings per Share 2021-22 Rs 19.42
Earnings per Share 2022-23 Rs 22.93
Return on Net Worth: 20-21: 10.65 %
Return on Net Worth: 21-22: 19.43%
Return on Net Worth: 22-23: 18.96%
Equity Shares prior to & after the IPO : 69,145,806 Shares
Book Value of the Share as on 31.3.2023 Rs 136.83
NAV per Equity Share after the Offer 156.51
Ratio Analysis
Upper Price Band/last EPS: 13.82
Upper offer price/Book Value Ratio: 2.32
Upper offer price/BV after IPO Ratio: 2.02
Senco Gold IPO Peer Comparison:
Kalyan Jewellers @ PE Ratio of 29.29
Titan Company @ PE Ratio of 81.13
IPO Lead Managers
IIFL Securities , Ambit, SBI Capital Markets
Registrar to IPO
Kfin Technologies India pvt ltd.
Registered Office of Senco Gold
Diamond Prestige, 41A, A.J.C. Bose Road, 10th floor, Unit no. 1001, Kolkata – 700 017.
Company Secretary & Compliance Officer : Surendra Gupta
#This is only coverage of News related to Grey Market . We donot deal in Grey market premium, nor we recommend dealing in Grey Market. Investment decision based on Grey Market trends can be faulty.
I hVe seen many ipo of company Calcutta based but till now I cannot find a single one which list on premium,
@ Damini Premal,
You are absolutely right. In most of the fields, standalong players are losing turf. Even in eCommerce, Cement, Steel, FMCGs, local players are losing market share. Same thing will happen even in Jewellers. The customers have higher trust level with organised players.
Now it is the time for organised jewellers like Kalyan , Titan, Joyallukas and Senco. Standalong jewellers will evoperate like anything
The comments at this platform is always, upto the mark, no diversion of topics, all well educated comments.
Admin
Appreciate your efforts of updating us with all types of information on Capital markets and also with excellent market analysis every day
@ homi,
The promoters have learnt lession. Now most of the IPOs will come with reasonable pricing.I believe Senco will also understand this thing
Kalyan Disappointed all the investors. Titan from Tata is exception. Hope to see reasonable price band, other wise, this IPO will also be pitted
The company has very strong base in West Bengal. I am sure it will receive strong support of the investors.