Popular Analysis

What is the latest news of Cash Ur Drive Marketing IPO?

The company will enter the market on 31 July 2025.

About Cash Ur Drive Marketing

Cash Ur Drive Marketing Ltd – Outdoor Media & Transit Advertising Specialist

Incorporated in July 2009, Cash Ur Drive Marketing Ltd is engaged in outdoor advertising and transit media, with a niche focus on vehicle wrap advertising — using vehicles as mobile billboards across urban markets.

The company offers 360-degree marketing solutions through transit media, digital wall painting, print, and event-based advertising, helping brands achieve high-impact visibility. Its services span cab branding, in-cab ads, auto hood wraps, billboard campaigns, and EV-related promotions, including advertisements on electric vehicles and at charging stations.

The company operates from branch offices in Chandigarh, Lucknow, Mumbai, and Noida, and caters to a wide client base across sectors.

Key Offerings:

🔹 Transit Media – Cab/taxi wraps, in-cab ads, auto branding
🔹 Outdoor Advertising – Hoardings, digital wall painting, free-standing panels
🔹 360° Campaigns – Integrated brand promotion across outdoor, POS, and digital media
🔹 Print Media – Ads in newspapers, magazines, and trade publications

As of June 30, 2025, the company had 87 full-time employees and 3 contractual staff.

Cash Ur Drive Marketing IPO Details

Sector: Marketing & Promotion

IPO opens on  31 July 2025
IPO closes on  4 August 2025
Issue Type Book Built Issue IPO
Issue Size 46,76,000 Shares /
Rs 60.79 Crore
* Fresh Issue
* Offer for Sale –
Market Maker Portion 259,000 Shares
Net offer to Public 4417,000 Shares
Rs. 57.42 Crores
Face Value per share Rs. 10
Price Band Rs. 123-130
Employee discount  Rs. 0 per share
Retail Lot Size  1000 Shares
Listing will at  NSE SME

How shares are being offered

Investor Category Shares Offered
Market Maker 2,59,000 (5.54%)
QIB  22,04,000 (47.13%)
NII (HNI) Shares Offered 6,63,000 (14.18%)
Retail  15,50,000 (33.15%)
Total  46,76,000 (100.00%)

How shares can be applied?

Application Lots Shares Amount
Retail (Min) 2 2,000 2,60,000
Retail (Max) 2 2,000 2,60,000
S-HNI (Min) 3 3,000 3,90,000
S-HNI (Max) 7 7,000 9,10,000
B-HNI (Min) 8 8,000 10,40,000

Who are the Promoters of Cash Ur Drive Marketing IPO?

The promoters of the company are Mr. Raghu Khanna, Ms. Parveen K Khanna and Mr. Bhupinder Kumar Khanna. The promoters hold 78.21% of the pre-IPO capital

What are the Objects of Cash Ur Drive Marketing IPO?

The Company proposes to utilize the Net Proceeds from Issue towards funding the following objects

+Investment in technology Rs. 5.31 Cr.
+Funding Working Capital Requirement of the Company Rs. 7.30 Cr.
+Capital Expenditure Rs. 5.97 Cr.
+Funding Working Capital Requirement Rs. 33.00 Cr.
+General Corporate Purpose

Cash Ur Drive Marketing IPO Timetable

Tentative timetable

IPO opens on 31 July 2025
IPO Closes on 4 August 2025
IPO Allotment on  5 August 2025
Refund Initiation  6 August 2025
Credit of Shares 6 August 2025
Listing on 7 August 2025
Registered Office of the Company
Cash Ur Drive Marketing Ltd.
4 th Floor,
SCO0032
Sector17C
Chandigarh, Chandigarh, 160017
Email: cs@cashurdrive.net
Lead Managers of this IPO
Narnolia Financial Services ltd
Who is the Registrar to the IPO?
Bigshare Services Pvt . ltd

Cash Ur Drive Marketing IPO IPO GMP grey market premium, review, Subscription, allotment, listing estimate

Cash Ur Drive Marketing IPO Financials

Period Ended 31-Mar-25 31-Mar-24 31-Mar-23
Assets 94.39 93.36 76.33
Revenue 142.18 97.77 81.31
Profit After Tax 17.68 9.22 5.15
EBITDA 20.67 8.81 5.42
Net Worth 55.98 23.59 14.37
Reserves and Surplus 42.8 17.59 14.27
Total Borrowing 0.18 0.45 5.06
Amount in Rs. Crore

 

Performance Indicators

KPI Values
ROE 44.43%
ROCE 41.55%
RoNW 44.43%
PAT Margin 12.69%
EBITDA Margin 14.84%
Price to Book Value 6.61
EPS-Post IPO 10.02
PER-Post IPO 12.98

 

How Cash Ur Drive Marketing IPO compares with the Peers?

Company Name P/E (x) RoNW (%)
Cash Ur Drive Marketing Ltd.   44.43
Daps Advertising Ltd 10.48 7.32
Bright Outdoor Media  29.74 12.31

 

 

 


 

# This is only coverage of News related to Grey Market Premium & subject to rates. We do not deal in grey market premium. We do not recommend dealing in Grey Market. Investment decision based on Grey Market trends can be faulty.

Chanakya’s IPO Review – Cash Ur Drive Marketing Limited by Paresh Gordhandas, CA & Research Analyst

Cash Ur Drive Marketing Ltd – Transit Media Advertising with Focus on Mobile Billboards

Incorporated in July 2009, Cash Ur Drive Marketing Ltd is engaged in outdoor and transit media advertising, with a niche focus on vehicle wrap branding—using cabs, autos, and other vehicles as mobile billboards across key urban centres.

The company provides 360-degree marketing solutions, including transit media, digital wall painting, print, and event-based advertising, enabling brands to achieve wide and impactful visibility. Its offerings also include cab branding, in-cab displays, auto hood wraps, billboards, and advertising on EVs and charging stations, leveraging the rise in electric mobility.

While the advertising space is highly competitive and often constrained by availability of skilled manpower, the company has posted exceptional growth in revenue and net profit over the last few years.

Chanakya’s View:

From a fundamental angle, the IPO appears so-so. Investors may take a cautious approach and monitor investor sentiment and grey market activity before taking a call.

Quicklinks


Cash Ur Drive Marketing IPO GMP

 
Cash Ur Drive Marketing
IPO review

Q1. What does Cash Ur Drive Marketing Ltd do?

Cash Ur Drive Marketing Ltd is engaged in outdoor and transit media advertising. The company specializes in vehicle wrap advertising (cab, auto, and EV branding), digital wall painting, billboards, print media ads, and event-based promotions. It provides 360-degree marketing solutions for brand visibility.

Q2. What is the size and structure of the Cash Ur Drive IPO?

The IPO size is Rs. 60.79 crore, which includes a fresh issue of 44.69 lakh shares worth Rs. 58.10 crore and an offer for sale of 2.07 lakh shares worth Rs. 2.69 crore.

Q3. What is the price band and lot size for the IPO?

The price band is fixed at Rs. 123 to Rs. 130 per share. The minimum lot size for retail investors is 2,000 shares (2 lots), requiring an investment of Rs. 2,46,000. For HNIs, the minimum application is 3,000 shares (3 lots), amounting to Rs. 3,90,000.Q4. How is the company’s financial performance?

Q4. How is the company’s financial performance?

The company has shown exceptional growth in total revenue and net profit in recent years. However, the advertising industry remains highly competitive and faces challenges like skilled manpower shortages.

Q5. Should investors apply to this IPO?

From a fundamental perspective, the IPO appears average. Investors may consider tracking market sentiment and grey market premium (GMP) before applying.

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