August 7, 2025
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Listing Review.
To attract the investors, huge hype was created and at time, the premium amount was raised sharply. The efforts gave results and the IPO was subscribed 81.94 times. However the investor-attraction was not reflected in the listing. At one time during the IPO period, the premium in the grey market was raised to Rs. 40 indicating the listing will be around Rs. 170 whereas in reality, the listing came at Rs. 155.
About Cash Ur Drive Marketing
Cash Ur Drive Marketing Ltd – Outdoor Media & Transit Advertising Specialist
Incorporated in July 2009, Cash Ur Drive Marketing Ltd is engaged in outdoor advertising and transit media, with a niche focus on vehicle wrap advertising — using vehicles as mobile billboards across urban markets.
The company offers 360-degree marketing solutions through transit media, digital wall painting, print, and event-based advertising, helping brands achieve high-impact visibility. Its services span cab branding, in-cab ads, auto hood wraps, billboard campaigns, and EV-related promotions, including advertisements on electric vehicles and at charging stations.
The company operates from branch offices in Chandigarh, Lucknow, Mumbai, and Noida, and caters to a wide client base across sectors.
Key Offerings:
🔹 Transit Media – Cab/taxi wraps, in-cab ads, auto branding
🔹 Outdoor Advertising – Hoardings, digital wall painting, free-standing panels
🔹 360° Campaigns – Integrated brand promotion across outdoor, POS, and digital media
🔹 Print Media – Ads in newspapers, magazines, and trade publications
As of June 30, 2025, the company had 87 full-time employees and 3 contractual staff.
Cash Ur Drive Marketing IPO Details
|
Sector: Marketing & Promotion |
|
| IPO opens on | 31 July 2025 |
| IPO closes on | 4 August 2025 |
| Issue Type | Book Built Issue IPO |
| Issue Size | 46,76,000 Shares / Rs 60.79 Crore |
| * Fresh Issue | – |
| * Offer for Sale – | – |
| Market Maker Portion | 259,000 Shares |
| Net offer to Public | 4417,000 Shares Rs. 57.42 Crores |
| Face Value per share | Rs. 10 |
| Price Band | Rs. 123-130 |
| Employee discount | Rs. 0 per share |
| Retail Lot Size | 1000 Shares |
| Listing will at | NSE SME |
How shares are being offered
| Investor Category | Shares Offered |
| Market Maker | 2,59,000 (5.54%) |
| QIB | 22,04,000 (47.13%) |
| NII (HNI) Shares Offered | 6,63,000 (14.18%) |
| Retail | 15,50,000 (33.15%) |
| Total | 46,76,000 (100.00%) |
How shares can be applied?
| Application | Lots | Shares | Amount |
| Retail (Min) | 2 | 2,000 | 2,60,000 |
| Retail (Max) | 2 | 2,000 | 2,60,000 |
| S-HNI (Min) | 3 | 3,000 | 3,90,000 |
| S-HNI (Max) | 7 | 7,000 | 9,10,000 |
| B-HNI (Min) | 8 | 8,000 | 10,40,000 |
Who are the Promoters of Cash Ur Drive Marketing IPO?
The promoters of the company are Mr. Raghu Khanna, Ms. Parveen K Khanna and Mr. Bhupinder Kumar Khanna. The promoters hold 78.21% of the pre-IPO capital
What are the Objects of Cash Ur Drive Marketing IPO?
The Company proposes to utilize the Net Proceeds from Issue towards funding the following objects
+Investment in technology Rs. 5.31 Cr.
+Funding Working Capital Requirement of the Company Rs. 7.30 Cr.
+Capital Expenditure Rs. 5.97 Cr.
+Funding Working Capital Requirement Rs. 33.00 Cr.
+General Corporate Purpose
Cash Ur Drive Marketing IPO Timetable
Tentative timetable |
|
| IPO opens on | 31 July 2025 |
| IPO Closes on | 4 August 2025 |
| IPO Allotment on | 5 August 2025 |
| Refund Initiation | 6 August 2025 |
| Credit of Shares | 6 August 2025 |
| Listing on | 7 August 2025 |
| Registered Office of the Company Cash Ur Drive Marketing Ltd. 4 th Floor, SCO0032 Sector17C Chandigarh, Chandigarh, 160017 Email: cs@cashurdrive.net |
| Lead Managers of this IPO Narnolia Financial Services ltd |
| Who is the Registrar to the IPO? Bigshare Services Pvt . ltd |
Cash Ur Drive Marketing IPO IPO GMP grey market premium, review, Subscription, allotment, listing estimate
Cash Ur Drive Marketing IPO Financials
| Period Ended | 31-Mar-25 | 31-Mar-24 | 31-Mar-23 |
| Assets | 94.39 | 93.36 | 76.33 |
| Revenue | 142.18 | 97.77 | 81.31 |
| Profit After Tax | 17.68 | 9.22 | 5.15 |
| EBITDA | 20.67 | 8.81 | 5.42 |
| Net Worth | 55.98 | 23.59 | 14.37 |
| Reserves and Surplus | 42.8 | 17.59 | 14.27 |
| Total Borrowing | 0.18 | 0.45 | 5.06 |
| Amount in Rs. Crore | |||
Performance Indicators
| KPI | Values |
| ROE | 44.43% |
| ROCE | 41.55% |
| RoNW | 44.43% |
| PAT Margin | 12.69% |
| EBITDA Margin | 14.84% |
| Price to Book Value | 6.61 |
| EPS-Post IPO | 10.02 |
| PER-Post IPO | 12.98 |
How Cash Ur Drive Marketing IPO compares with the Peers?
| Company Name | P/E (x) | RoNW (%) |
| Cash Ur Drive Marketing Ltd. | 44.43 | |
| Daps Advertising Ltd | 10.48 | 7.32 |
| Bright Outdoor Media | 29.74 | 12.31 |
# This is only coverage of News related to Grey Market Premium & subject to rates. We do not deal in grey market premium. We do not recommend dealing in Grey Market. Investment decision based on Grey Market trends can be faulty.
Chanakya’s IPO Review – Cash Ur Drive Marketing Limited by Paresh Gordhandas, CA & Research Analyst
Cash Ur Drive Marketing Ltd – Transit Media Advertising with Focus on Mobile Billboards
Incorporated in July 2009, Cash Ur Drive Marketing Ltd is engaged in outdoor and transit media advertising, with a niche focus on vehicle wrap branding—using cabs, autos, and other vehicles as mobile billboards across key urban centres.
The company provides 360-degree marketing solutions, including transit media, digital wall painting, print, and event-based advertising, enabling brands to achieve wide and impactful visibility. Its offerings also include cab branding, in-cab displays, auto hood wraps, billboards, and advertising on EVs and charging stations, leveraging the rise in electric mobility.
While the advertising space is highly competitive and often constrained by availability of skilled manpower, the company has posted exceptional growth in revenue and net profit over the last few years.
Chanakya’s View:
From a fundamental angle, the IPO appears so-so. Investors may take a cautious approach and monitor investor sentiment and grey market activity before taking a call.
Quicklinks
Cash Ur Drive Marketing IPO GMP
Cash Ur Drive Marketing IPO review
Cash Ur Drive Marketing Ltd is engaged in outdoor and transit media advertising. The company specializes in vehicle wrap advertising (cab, auto, and EV branding), digital wall painting, billboards, print media ads, and event-based promotions. It provides 360-degree marketing solutions for brand visibility.
The IPO size is Rs. 60.79 crore, which includes a fresh issue of 44.69 lakh shares worth Rs. 58.10 crore and an offer for sale of 2.07 lakh shares worth Rs. 2.69 crore.
The price band is fixed at Rs. 123 to Rs. 130 per share. The minimum lot size for retail investors is 2,000 shares (2 lots), requiring an investment of Rs. 2,46,000. For HNIs, the minimum application is 3,000 shares (3 lots), amounting to Rs. 3,90,000.Q4. How is the company’s financial performance?
The company has shown exceptional growth in total revenue and net profit in recent years. However, the advertising industry remains highly competitive and faces challenges like skilled manpower shortages.
From a fundamental perspective, the IPO appears average. Investors may consider tracking market sentiment and grey market premium (GMP) before applying.
