Crayons Advertising IPO Details & Review at Chanakyanipothi.com,
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    Crayons Advertising IPO details & Review

    Crayons Advertising IPO Review:
    Very strong position in Advertising & Media. Good incomes and profit. Valuation is somewhat on higher side and yet good returns are expected on listing and after few months. Can Apply.

    Crayons Advertising IPO Anchor Investors:
    Prominent International Institutional Investor, including Europe’s bank SocieteGenerale ODI, and other international and domestic institutional funds, have subscribed to Crayons Advertising’s anchor book. The company had offered 18.30 lakhs shares to the anchor investors.
    SocieteGenerale ODI has been allocated 4.62 lakh shares. Vikasa Global Fund PCC has been allocated 302,000 shares. Belgrave Investment Fund has been allocated 3.02lakh shares; Aegis Investment Fund PCC has been allocated 3.02 lakh shares.

    Among other institutional investors, Rajasthan Global Securities has been allocated 1.54 lakh shares; NAV Capital Emerging Star Fund has been allocated 1.54 lakh shares, and Silver Stallion Fund has been allocated 1.54 lakh shares in the anchor book, which closed on Friday evening.

     

    What is the GMP of Crayons Advertising IPO? 
    Prior to listing
    GMP:  Rs. 36
    Allotted Applications Rs.72000
    Listed at Rs. 90

    On 25 May 2023 @ 5.00 (Closed)
    QIB:     1222000 Shares  45.20  T
    NII:      1240000 Shares  171.71 T
    RII:      2138000  Shares  169.94 T
    Total:   4600000 Shares 137.28 T

    Crayons Advertising IPO Particulars & Guidance:
    About the business

    Crayons Advertising Limited is Integrated marketing and communications agency, providing 360 degree solutions to its wide array clients. The company was incorporated by the founder and Chairman Mr. Kunal Lalani with an object and vision to provide advertising solutions. The company is in the same industry for the past 36 years and is continuously expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing and advertising industry.
    Wide area of scope of work being offered and provided by Crayons to its clients make it is one of the few agencies that can truly claim to be a fully integrated and independent in providing the marketing and communications solutions. By integrated it means that it offers world class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on ground & virtual activation capabilities, and design solutions that help its clients’ in brand building. It provides high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising
    media services consisting of Brand Strategy, Events, Digital Media, Print Media, Outdoor (OOH) Media services which covers advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels and display of Outdoor Hoardings, etc. In all such mediums of advertising “Creative” exists i.e. all the services are given keeping in my the necessity of being creative, so that Crayons can deliver most compelling communications to grab attentions of the public at large.

    Crayons growth and expansion is clearly visible through the fact that the company is now operating through 5 (five) offices located at New Delhi, Mumbai, Chennai, Kolkata, Lucknow.
    Because of its wide network and local talent from each State, it is able to understand the regional insights and can target the correct audience and appropriate mode of media. It understands the local sentiments of Indian businesses and keep track of the latest trends in the Indian market. Each one of its office is independently set up and is fairly capable of providing advertising, marketing and communication solutions to the local clients in their respective regional language as well.

    Get more information about the company @ www.thecrayonsnetwork.com

    Crayons Advertising IPO Details
    IPO opens on Tentative  22 May 2023
    IPO closes on   25 May 2023
    Issue Type Book Built Issue IPO
    Issue Size 6430000 Sh /Rs 41.80 Cr
    * Fresh Issue 6430000 Sh /Rs 41.80 Cr
    * Offer for Sale  – Sh /Rs – Cr
       
    Face Value per share: Rs. 10
       
    Price Band Rs.62-65
    Employee discount  Rs. 0 per share
    Retail Lot Size  2000 Shares
    Listing will at  NSE Sme
    Shares offered to
      Shares Rs. (Cr)
    QIB (50%) 3054000 19.84
    NII  (15%) 916200 5.96
    RII  (35%) 2137800 13.90
    Total Shares  6108000 39.70
    Retail portion will be oversubscribed by  1069
    Forms
    How much Shares to Apply in Crayons Advertising IPO?
    Min Retail Application 2000 Sh Rs. 130000
    Min HNI Application  4000 Sh Rs. 260000

    Who are the Promoters of Crayons Advertising IPO?
    MR. KUNAL LALANI, MRS. VIMILALANI AND M/S VIMI INVESTMENTS AND FINANCE PVT LTD

    What are the Objects of Crayons Advertising IPO?
    The Company proposes to utilize the Net Proceeds from the Issue
    1) Funding of working capital requirements of the Company;
    2) Capital expenditure on infrastructure and cutting-edge technology for expansion

    IPO Tentative timetable
    IPO opens on 22 May 2023
    IPO Closes on 25 May 2023
    IPO Allotment on  30 May 2023
    Unblocking of ASBA  31 May 2023
    Credit of Shares 1 June 2023
    Listing on 2 June 2023
    Registered Office of the Company
    NSIC Complex, Maa Anandmayee Marg Okhla
    Industrial Estate, Phase- III New Delhi 110020
     Who are the Lead Managers of Crayons Advertising IPO?
    CORPORATE CAPITALVENTURES Pvt Ltd
    Who is the Registrar to IPO?
    SKYLINE FINANCIAL SERVICES Pvt Ltd
    IPO Financial & Analytical Ratios
    Year Total Income Net Profit EPS RoNW
      Rs.in Cr Rs.in Cr Rs. %
    2019-20 163.68 1.17 0.65 3.28
    2020-21 106.61 0.13 0.07 0.36
    2021-22  194.05 1.61 0.09 4.33
    Book Value of the Share on 31.12.2022 Rs.20.69    
    Book Value of the Share after the IPO Rs. 37.54    
    Offer Price   Rs. 65    
    Crayons Advertising
    Key Performance indicators
    Upper Price/last EPS 72.22
    Upper price/BV Ratio 3.14
    Upper price/BV after IPO  1.73

    Crayons Advertising IPO particulars & Guidance
    Peer Comparison: 

    As on date of RHP FV Total  PE
      Rs. Income Ratio of
        Rs. In Cr  
    The IPO Company 10 194.05 72.22
    Affle India 2 1153.33 77.88
    Vertoz 10 42.61 17.3
    Pressman Advertising 2 16.37 21.41

     

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