June 2, 2023
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Crayons Advertising IPO Details & Review at Chanakyanipothi.com,
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Crayons Advertising IPO Review:
Very strong position in Advertising & Media. Good incomes and profit. Valuation is somewhat on higher side and yet good returns are expected on listing and after few months. Can Apply.
Crayons Advertising IPO Anchor Investors:
Prominent International Institutional Investor, including Europe’s bank SocieteGenerale ODI, and other international and domestic institutional funds, have subscribed to Crayons Advertising’s anchor book. The company had offered 18.30 lakhs shares to the anchor investors.
SocieteGenerale ODI has been allocated 4.62 lakh shares. Vikasa Global Fund PCC has been allocated 302,000 shares. Belgrave Investment Fund has been allocated 3.02lakh shares; Aegis Investment Fund PCC has been allocated 3.02 lakh shares.
Among other institutional investors, Rajasthan Global Securities has been allocated 1.54 lakh shares; NAV Capital Emerging Star Fund has been allocated 1.54 lakh shares, and Silver Stallion Fund has been allocated 1.54 lakh shares in the anchor book, which closed on Friday evening.
What is the GMP of Crayons Advertising IPO? Click for latest GMP
On 25 May 2023 @ 5.00 (Closed)
QIB: 1222000 Shares 45.20 T
NII: 1240000 Shares 171.71 T
RII: 2138000 Shares 169.94 T
Total: 4600000 Shares 137.28 T
Crayons Advertising IPO Particulars & Guidance:
About the business
Crayons Advertising Limited is Integrated marketing and communications agency, providing 360 degree solutions to its wide array clients. The company was incorporated by the founder and Chairman Mr. Kunal Lalani with an object and vision to provide advertising solutions. The company is in the same industry for the past 36 years and is continuously expanding its business horizons with the moving trends across the world, reflecting its growing expertise in the marketing and advertising industry.
Wide area of scope of work being offered and provided by Crayons to its clients make it is one of the few agencies that can truly claim to be a fully integrated and independent in providing the marketing and communications solutions. By integrated it means that it offers world class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on ground & virtual activation capabilities, and design solutions that help its clients’ in brand building. It provides high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising
media services consisting of Brand Strategy, Events, Digital Media, Print Media, Outdoor (OOH) Media services which covers advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels and display of Outdoor Hoardings, etc. In all such mediums of advertising “Creative” exists i.e. all the services are given keeping in my the necessity of being creative, so that Crayons can deliver most compelling communications to grab attentions of the public at large.
Crayons growth and expansion is clearly visible through the fact that the company is now operating through 5 (five) offices located at New Delhi, Mumbai, Chennai, Kolkata, Lucknow.
Because of its wide network and local talent from each State, it is able to understand the regional insights and can target the correct audience and appropriate mode of media. It understands the local sentiments of Indian businesses and keep track of the latest trends in the Indian market. Each one of its office is independently set up and is fairly capable of providing advertising, marketing and communication solutions to the local clients in their respective regional language as well.
Get more information about the company @ www.thecrayonsnetwork.com
| Crayons Advertising IPO Details | |
| IPO opens on Tentative | 22 May 2023 |
| IPO closes on | 25 May 2023 |
| Issue Type | Book Built Issue IPO |
| Issue Size | 6430000 Sh /Rs 41.80 Cr |
| * Fresh Issue | 6430000 Sh /Rs 41.80 Cr |
| * Offer for Sale | – Sh /Rs – Cr |
| Face Value per share: | Rs. 10 |
| Price Band | Rs.62-65 |
| Employee discount | Rs. 0 per share |
| Retail Lot Size | 2000 Shares |
| Listing will at | NSE Sme |
| Shares offered to | ||
| Shares | Rs. (Cr) | |
| QIB (50%) | 3054000 | 19.84 |
| NII (15%) | 916200 | 5.96 |
| RII (35%) | 2137800 | 13.90 |
| Total Shares | 6108000 | 39.70 |
| Retail portion will be oversubscribed by | 1069 | |
| Forms | ||
| How much Shares to Apply in Crayons Advertising IPO? | ||
| Min Retail Application | 2000 Sh | Rs. 130000 |
| Min HNI Application | 4000 Sh | Rs. 260000 |
Who are the Promoters of Crayons Advertising IPO?
MR. KUNAL LALANI, MRS. VIMILALANI AND M/S VIMI INVESTMENTS AND FINANCE PVT LTD
What are the Objects of Crayons Advertising IPO?
The Company proposes to utilize the Net Proceeds from the Issue
1) Funding of working capital requirements of the Company;
2) Capital expenditure on infrastructure and cutting-edge technology for expansion
| IPO Tentative timetable | |
| IPO opens on | 22 May 2023 |
| IPO Closes on | 25 May 2023 |
| IPO Allotment on | 30 May 2023 |
| Unblocking of ASBA | 31 May 2023 |
| Credit of Shares | 1 June 2023 |
| Listing on | 2 June 2023 |
| Registered Office of the Company |
| NSIC Complex, Maa Anandmayee Marg Okhla Industrial Estate, Phase- III New Delhi 110020 |
| Who are the Lead Managers of Crayons Advertising IPO? |
| CORPORATE CAPITALVENTURES Pvt Ltd |
| Who is the Registrar to IPO? |
| SKYLINE FINANCIAL SERVICES Pvt Ltd |
| IPO Financial & Analytical Ratios | ||||
| Year | Total Income | Net Profit | EPS | RoNW |
| Rs.in Cr | Rs.in Cr | Rs. | % | |
| 2019-20 | 163.68 | 1.17 | 0.65 | 3.28 |
| 2020-21 | 106.61 | 0.13 | 0.07 | 0.36 |
| 2021-22 | 194.05 | 1.61 | 0.09 | 4.33 |
| Book Value of the Share on | 31.12.2022 | Rs.20.69 | ||
| Book Value of the Share | after the IPO | Rs. 37.54 | ||
| Offer Price | Rs. 65 | |||
| Crayons Advertising Key Performance indicators |
|
| Upper Price/last EPS | 72.22 |
| Upper price/BV Ratio | 3.14 |
| Upper price/BV after IPO | 1.73 |
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Crayons Advertising IPO particulars & Guidance
Peer Comparison:
| As on date of RHP | FV | Total | PE |
| Rs. | Income | Ratio of | |
| Rs. In Cr | |||
| The IPO Company | 10 | 194.05 | 72.22 |
| Affle India | 2 | 1153.33 | 77.88 |
| Vertoz | 10 | 42.61 | 17.3 |
| Pressman Advertising | 2 | 16.37 | 21.41 |
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