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What is the business of Baazar Style Retail?

As a leading value fashion retailer, Style Baazar hold a prominent position in the organized retail market across West Bengal and Odisha. From 2017 to 2023, the company emerged as the fastest-growing value retailer, surpassing competitors like V2 Retail Limited and V-Mart Retail Limited in both store count and revenue. In Fiscal 2023, it boasted the largest retail footprint in Eastern India among listed value retailers.

By December 31, 2023, the company operated 153 stores spanning over 1.39 million square feet across 140 cities. Most of these stores are branded as ‘Style Bazaar.’ Its brand has gained significant recognition and customer loyalty over the years through its diverse product range. It categorizes its offerings into apparel and general merchandise. In the apparel segment, it provides garments for men, women, boys, girls, and infants. Its general merchandise includes non-apparel items and home furnishings.

Style Baazar targets the aspiring middle class, specifically households with an annual income under USD 5,000. This demographic consists of fashion-conscious, value-seeking youth and young families, who represent a significant portion of India’s purchasing power. It emphasizes delivering a family-friendly shopping experience, combining quality products with affordability. By catering to the entire family with its diverse product portfolio, it positions ourselves as a one-stop shop for stylish and reasonably priced merchandise.

Its product portfolio has contributed to a robust Average Transaction Value. For the nine months ending December 31, 2023, it stood at Rs.1,044.70, up from Rs.1,063.79 for the same period in 2022. Its Average Transaction Value of Rs. 1,040.88 in Fiscal 2023 was the highest compared to other listed value retailers in India.

Its private label brands, where it has a greater control over quality and product assortment, have contributed 36.78%, 31.64%, 31.43%, 24.72% and 16.29% of its total revenue from operations for the nine months period ended December 31, 2023, December 31, 2022, Fiscals 2023, 2022 and 2021, respectively.

As of December 31, 2023, its stores had an average size of 9,114 square feet with trained staff to enhance customer experience. Its Sales Per Square Feet for the Fiscal 2023 was Rs. 7,445

For more information, click www.stylebaazar.in 

Baazar Style Retail IPO GMP grey market premium, review, Subscription, allotment, listing

Baazar Style Retail IPO Review

This is the much-awaited IPO.

As a leading value fashion retailer, Style Baazar hold a prominent position in the organized retail market across West Bengal and Odisha. From 2017 to 2023, the company emerged as the fastest-growing value retailer, surpassing competitors like V2 Retail Limited and V-Mart Retail Limited in both store count and revenue. In Fiscal 2023, it boasted the largest retail footprint in Eastern India among listed value retailers.

By December 31, 2023, the company operated 153 stores spanning over 1.39 million square feet across 140 cities.
Size: The Net size of the IPO (after deducting Anchor portion) is not very large and looking to the fancy for Rakesh Jhunjhunwala brand, the IPO can receive hug oversubscription.
Financials: The company just like any other retail company is in fast expansion mode and hence in spite of rise in the topline, the bottom-line is showing weak uptrend. The shares are offered at very high PE multiple and yet looking to the growth potential of the business, the shares must be applied.

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Baazar Style Retail IPO GMP

Baazar Style Retail IPO date review price

Baazar Style Retail IPO GMP date review price allotment details