Honasa Consumer IPO gmp todayHonasa Consumer IPO GMP today Details @ Chanakyanipothi.com the Oldest & the most Trusted Investment website in India. Operational since 8th December 1999, this is the Only Investment website in India, which has successfully completed 23 Years.

Post listing view on Honasa consumer – “Mamaearth” by Prashanth Tapse Sr VP Research analyst at Mehta equities ltd
“Flat listing was in line with our expectation, despite aggressive pricing and high ask valuations, though risky investors feel the price is good for long-term as the business model has high potential of growth. We would continue to remain cautious on Mamaearth on the back of the loss-making nature of the business, high portion of OFS, high competition with margin pressure, low promoter stake, and weak financials which suggest a cautionary stand as historical listings with high valuations have often faced post-listing challenges.”

Honasa Consumer IPO to the point Guidance

Live Guidance In English, Click
Honasa stands for Honesty, Natural, Safety.
The company is one of the fastest growing Beauty and personal care products company with strong brand name. The operations are managed by young and energetic couple. Strong valuations expected subsequent to the listing. Apply as long term investment.

Honasa Consumer IPO GMP updates
Premium: Rs.28
Kostak Rs. 1100
Subject to Rs. 14000

Honasa Consumer IPO Subscription Status
On 2 November 2023 @ 5.00 (Day 3) (Closed)
Review: flow of subscription weak uptil now
QIB:              15744820  Shares   11.50 T
NII(10L+):      5248272  Shares     2.36 T
NII (<10L)      2624137  Shares     4.85 T
NII (Total)       7872409  Shares    4.02 T
RII:                  5248272  Shares    1.35 T
Emp:                   34013  Shares    4.87 T
Total:             28899514  Shares   7.61 T

Honasa Consumer IPO Promoters
Honasa Consumer IPO promotersVarun Alagh & Ghazal Alagh

Honasa Consumer: Company Details

Honasa Consumer is the largest digital-first beauty and personal care (“BPC”) company in India in terms of revenue from operations for the Financial Year 2022. Since its inception, it has worked with the primary objective of developing products that address beauty and personal care problems faced by consumers. For instance, its flagship brand, Mamaearth, is built to service a core customer need for safe-to-use, natural products, and focuses on developing toxin-free beauty products made with natural ingredients. As of September 30, 2022, Mamaearth has emerged as the fastest growing BPC brand in India to reach an annual revenue of Rs 10 billion within six years of launch.
Since launching Mamaearth in 2016, the company has added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr. Sheth’s, and have built a ‘House of Brands’ architecture. As of September 30, 2022, its portfolio of brands with differentiated value propositions includes products in the baby care, face care, body care, hair care, color cosmetics and fragrances segments.

The focus company on building thoughtfully designed and purpose driven brands has helped cultivate trust, brand resonance and affinity amongst its consumers and has enabled it to grow its business, as demonstrated by the following:
• It has grown its revenue from operations at a CAGR of 193.15% between Financial Years 2020 and 2022 (from Rs 1,097.84 million in Financial Year 2020 to Rs 9,434.65 million in Financial Year 2022), while the median revenue CAGR of all other BPC companies for which data was available for the relevant period was 13%.
• Mamaearth is the largest brand in the DTC BPC market in India in terms of revenue generated from the DTC channel in Financial Year 2022. During Financial Year 2022 and the six months period ended
September 30, 2022, 43.15% and 52.37% of its revenue from operations from this channel was attributable to existing customers, respectively.
• It had a market share of 5.3% in the online BPC market (i.e. DTC and eTailing) in India in calendar year 2021 and a market share of 26.4% in the DTC BPC market in 2021.
• Mamaearth was India’s most-searched BPC brand on Google Trends between January 2020 and November 2022.
• Mamaearth was ranked amongst the top three in terms of awareness in the grooming category on Flipkart between May 2021 and November 2022.
For more information, click www.honasa.in

Objects of the Honasa Consumer IPO
The Offer comprises the Fresh Issue and an Offer for Sale.
The company proposes to utilize the Net Proceeds towards funding the following objects:
1. Advertisement expenses towards enhancing the awareness and visibility of its brands.
2. Capital expenditure to be incurred by the Company for setting up new EBOs.
3. Investment in its Subsidiary, Bhabani Blunt Hairdressing Private Limited (“BBlunt”) for setting up new salons

Honasa Consumer IPO Details
IPO opens on  31 October 2023
IPO closes on  2 November 2023
Issue Type Book Built Issue IPO
Issue Size 52513594 Sh /Rs 1701.44 Cr
* Fresh Issue 11265432 Sh/ Rs. 365 Cr
* Offer for Sale  412,48,162 Sh /Rs 1336.44 Cr
Researved for Empl. upto Rs. 1Cr.
Face Value per share: Rs. 10
Price Band Rs. 308-324
Employee discount  Rs. 30 per share
Retail Lot Size  46 Shares
Listing will at  BSE, NSE
Shares offered to Shares Rs.
QIB (75 %)  39359685 1276.08 Cr
NII (15 %)    7871937  255.05 Cr
RII (10 %)    5247958  170.03 Cr
Employees        34014      1 Cr
Total Shares  52513594 1701.44
Retail portion will be oversubscribed by  114086 Forms
How much Shares to Apply?  
Min Retail Application 46 Sh Rs. 14904
Max Retail Application  598 Sh Rs. 193752
Small HNI (Min) application  644 Sh Rs. 208656
Small HNI (Max) application 3082 Sh Rs. 998568
Big HNI Application 3128 Sh Rs. 1013472
Honasa Consumer IPO Tentative timetable
IPO opens on. 31 October 2023
IPO Closes on 2 November 2023
IPO Allotment on  7 November 2023
Unblocking of ASBA  8 November 2023
Credit of Shares  9 November 2023
Listing on 10 November 2023
Registered Office of Honasa Consumer
Unit No. 404, 4th Floor, City Centre, Plot No. 05, Sector – 12, Dwarka – South West Delhi, New Delhi – 110 075, India
IPO Lead Managers
Kotak Mahindra Capital Company, Citigroup Global, JM Financial, J.P. Morgan India
Registrar to IPO
KFin Technologies Limited

Honasa Consumer IPO GMP today Details financial aspect

Honasa Consumer IPO Financial & Analytical Ratios
Year Total Income Net Profit EPS RoNW
  Rs.in Cr Rs.in Cr Rs. %
2020-21 472.10 (1332) (98.4) N.A.
2021-22 964.35 14.44 0.53 2.23
2022-23  1493 (4.66) (23.57)
Book Value of the Share on 31.03.2023 Rs.19.27    
Book Value of the Share after the IPO Rs.31.18    
Offer Price   Rs. 324    
Ratio Analysis
Price / last EPS N.A.
Price/Book Value Ratio 16.81
Price/BV after IPO Ratio 10.39

Honasa Consumer IPO Peer Comparison

  Total PE Ratio
  In Cr.  
The IPO Company 1493 NA
Hind. Unilever 60580 59.16
Colgate 5226 54.25
P&G 3918 83.12
Dabur India 11530 54.53
Marico 9764 54.28
Godrej Consu 13316 59.09
Emami 3406 34.82
Bajaj Consumer 961 25.65
Gillett India 2477 57.82


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Honasa Consumer IPO GMP

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