Aditya Birla to invest Rs. 5000 Crore in Jewellery Business

(20 second reading) Aditya Birla Group has announced its grand entrance into the branded jewellery retail sector with a whopping Rs 5,000 crore investment. This marks the conglomerate’s third major venture in two years following successful expansions into paints and B2B e-commerce for building materials.
Aditya Birla Group Chairman Kumar Mangalam Birla confirmed this during the launch of Aditya Birla Capital Digital’s new direct-to-customer app platform.
Birla has set an ambitious target for the group’s financial services arm, aiming to place it among the top three players in lending, asset management, insurance, and payments.