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R K Swamy IPO Promoters
SRINIVASAN K SWAMY (SUNDAR SWAMY) AND NARASIMHAN KRISHNASWAMY (SHEKAR SWAMY).

R K Swamy IPO Company Details to watch

R K Swamy Ltd is the largest Indian majority owned integrated marketing services provider in India, offering a singlewindow solution for creative, media, data analytics and market research services. It is among the top 10 diversified integrated marketing communications services groups operating in India
with a comprehensive range of services in the following interrelated and complementary business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and Marketing Technology (“Customer Data Analytics and MarTech”); and (iii) Full-Service Market Research (including customer experience measurement) and Syndicated Studies (“Full-Service Market Research”).
It has a track record of over five decades, and have been serving leading companies such as Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy’s Laboratories Limited, E.I.D. – Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.

It is a data driven integrated marketing services provider and all segments of its business use digital initiatives extensively. During Fiscal 2023, it released over 818 creative campaigns on behalf of its clients across various media outlets, handled over 97.69 terabytes of data and have conducted over 2.37 million consumer interviews across quantitative, qualitative and telephonic surveys. It aims to provide the highest levels of professional service to meet the continuous needs of its clients and aim to continue growing its capabilities with an unyielding focus on the needs of its clients. Its solutions and offerings are serviced by over 2,391 employees spread across 12 offices and 12 field locations across twelve cities, across our three business segments.
The Company was founded by the late Mr. R K Swamy in 1973, and is led by its Promoters, Srinivasan K Swamy (Sundar Swamy) and Narasimhan Krishnaswamy (Shekar Swamy), who have extensive experience of over 45 years and 37 years respectively in the advertisement and marketing services industry.
The company has long standing relationships with a large and well diversified client base and have catered to several large clients over the last five decades and provided services to over 475 clients during the Fiscal 2023. The average number of years of relationships with its top 10 clients is approximately 19 years, and for its top 50 clients is approximately 11 years as of March 31, 2023. 83.73% of our revenue for the Fiscal 2023 and 84.06% of its revenue for the Fiscal 2022 were from repeat clients with reference to the last Fiscal.

For more information about the company, click www.rkswamy.com

Objects of the IPO
The Offer comprises a Fresh Issue by the Company and an Offer for Sale.
The net proceeds of the Fresh Issue, are proposed to be utilized in the following manner:
1. Funding working capital requirements of the Company;
2. Funding capital expenditure to be incurred by the Company for setting up a digital video content
production studio;
3. Funding investment in IT infrastructure development of the Company, and its Material Subsidiaries,
Hansa Research and Hansa Customer Equity;
4. Funding setting up of new customer experience centres and computer aided telephonic
interview centres of the Company; and
5. General corporate purposes

R K Swamy IPO GMP Details to watch Guidance & Subscription

R K Swamy IPO Guidance:
R K Swamy Ltd is the largest Indian majority owned integrated marketing services provider in India, offering a single window solution for creative, media, data analytics and market research services. It is among the top 10 diversified integrated marketing communications services groups operating in India
with a comprehensive range of services in the following interrelated and complementary business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and Marketing Technology (“Customer Data Analytics and MarTech”); and (iii) Full-Service Market Research (including customer experience measurement) and Syndicated Studies (“Full-Service Market Research”).
It has a track record of over five decades, and have been serving leading companies.
It is a data driven integrated marketing services provider and all segments of its business use digital initiatives extensively. During Fiscal 2023, it released over 818 creative campaigns on behalf of its clients across various media outlets, handled over 97.69 terabytes of data and have conducted over 2.37 million consumer interviews across quantitative, qualitative and telephonic surveys.
Its solutions and offerings are serviced by over 2,391 employees spread across 12 offices and 12 field locations across twelve cities, across our three business segments.
Size of the IPO: The size of the IPO is just Rs. 429.56 Cr, out of which HNI portion is only Rs. 64.43 Cr and Retail portion is Rs. 42.96 Cr. So huge oversubscription is expected in both the categories.
Guidance: The share at the upper price band is offered at PE multiple of 40.97 times. Under normal circumstance, the valuation is somewhat on higher side. However, looking to strong investment craze now-a-days, this offer-price can be taken as reasonable. Marginal listing gains are expected; however, the scrip is expected to provide strong returns in 6 to9 months post-listing. Apply.

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R K Swamy IPO GMP Guidance