Listing Review: On 4th July 2025, the IPO got listed at Rs. 130, premium of 52.94% over the issue price. The listing has been much above the expectations of the grey market.
Subscription status of Adcounty Media IPO
Adcounty Media IPO Subscription (Closed) | ||||
QIB | NII x | RII x | Total x | Applications |
137.33 | 555.79 | 229.37 | 273.08 | 307915 |
Subscription Review: Strong subscription received on the last day of the subscription |
Adcounty Media IPO Allotment Link:
What is the business of Adcounty Media?
Adcounty Media India Limited: Powering Brands with Smart Tech and Smarter Marketing
Adcounty Media India Limited is a cutting-edge BrandTech company redefining the way businesses connect with their audiences. Blending creativity with innovation, Adcounty delivers end-to-end digital marketing solutions—from brand awareness to high-performance campaigns—tailored to meet the unique needs of every client.
At the heart of its offerings lies a robust suite of services, including:
- Programmatic Advertising
- Search Engine Optimization (SEO)
- Social Media Marketing
- Performance Marketing (PPC, CPA, CPS, CPL, CPI)
Whether the goal is to drive sales, capture leads, or amplify customer engagement, Adcounty’s tech-powered strategies deliver measurable impact.
The company operates a network of high-traffic websites and mobile apps, and has developed BidCounty—its proprietary programmatic advertising platform engineered to supercharge both brand visibility and conversion-driven campaigns.
With a focus on precision and performance, Adcounty also conducts in-depth market research to help brands tap into the right audience, optimize user acquisition, and scale intelligently.
Trusted by some of India’s most recognizable names—including Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar & Paisa Bazaar), Bank Sathi, and MUV—Adcounty Media runs data-driven campaigns that boost visibility, fuel growth, and strengthen market presence.
Business Verticals:
- Adtech (Advertising Technology)
- Digital Marketing
As of May 30, 2025, the company is powered by a dedicated team of 45 full-time professionals, all driven by one mission: helping brands grow smarter, faster, and further.
Adcounty Media IPO Details
Sector: |
|
IPO opens on | 27 June 2025 |
IPO closes on | 1 July 2025 |
Issue Type | Book Built Issue IPO |
Issue Size | 59,63,200 Shares / Rs 50.69 Crore |
* Fresh Issue | – |
* Offer for Sale – | – Shares/ Rs.? Crore |
Market Maker Portion | 336,000 Shares |
Net offer to Public | 56,27,200 Shares Rs.47.83 Crores |
Face Value per share | Rs. 10 |
Price Band | Rs. 80-85 |
Employee discount | Rs. 0 per share |
Retail Lot Size | 1600 Shares |
Listing will at | bSE SME |
Application | Lots | Shares | Amount Rs. |
Retail (Min) | 1 | 1600 | 1,36,000 |
Retail (Max) | 1 | 1600 | 1,36,000 |
HNI (Min) | 2 | 3,200 | 2,72,000 |
Investor Category | Shares Offered | % | Rs. |
Market Maker | 3,36,000 | 5.63 | |
QIB | 28,11,200 | 47.14 | |
NII (HNI) | 8,44,800 | 14.17 | |
Retail | 19,71,200 | 33.06 | |
Total | 59,63,200 | 100 |
Who are the Promoters of Adcounty Media?
Mr. Aditya Jangid, Mr. Abbhinav Rajendra Jain, Mr. Delphin Varghese, Mr. Chandan Garg, Ms. Vartika Dangayach and M/S Innovana Thinklabs Limited are the company promoters.
What are the Objects of Adcounty Media IPO?
*To meet out the Capital Expenditure requirements of the Company. Rs.14 Cr.
*To meet out the Working Capital requirements of the Company. Rs. 25 Cr.
*To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.
*To meet out the Issue Expenses.
Adcounty Media IPO Timetable
Tentative timetable |
|
IPO opens on | 27 June 2025 |
IPO Closes on | 1 July 2025 |
IPO Allotment on | 2 July 2025 |
Refund Initiation | 3 July 2025 |
Credit of Shares | 3 July 2025 |
Listing on | 4 July 2025 |
Registered Office of the Company Adcounty Media India Limited First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, 302004 |
The Lead Manager of this IPO Narnolia Financial Services ltd |
Who is the Registrar to IPO? Skyline Financial Services Pvt ltd |
Adcounty Media IPO GMP grey market premium, review, Subscription, allotment, listing estimate
Adcounty Media Financials
Period Ended | 31-Mar-25 | 31-Mar-24 | 31-Mar-23 |
Assets | 47.92 | 29.51 | 26.84 |
Revenue | 69.58 | 43.24 | 53.64 |
Profit After Tax | 13.75 | 8.28 | 7.64 |
EBITDA | 18.25 | 10.8 | 10.4 |
Net Worth | 37.9 | 20.27 | 11.92 |
Reserves and Surplus | 21.36 | 20.26 | 11.91 |
Total Borrowing | 0.29 | ||
Amount in Rs. Crore |
Performance Indicators
KPI | Values |
ROE | 47.28% |
ROCE | 47.27% |
RoNW | 47.28% |
PAT Margin | 19.96% |
EBITDA Margin | 26.49% |
Price to Book Value | 3.71 |
EPS Rs. | 8.37 |
PE Ratio | 10.16 |
How Adcounty Media IPO compares with the Peers?
Company Name | P/E (x) | RoNW (%) |
Adcounty Media India Limited | 10.16 | 40.87 |
Affle (india) Ltd | 68.94 | 4.39 |
Daps Advertising Ltd | 14.24 | 6.94 |
# This is only coverage of News related to Grey Market Premium & subject to rates. We do not deal in grey market premium. We do not recommend dealing in Grey Market. Investment decision based on Grey Market trends can be faulty.
Adcounty Media IPO Review by Paresh Gordhandas, CA & Research Analyst
Adcounty Media India Limited is a next-generation BrandTech company that’s transforming how businesses engage with their audiences. By combining creativity with advanced technology, the company offers comprehensive digital marketing solutions—ranging from brand-building initiatives to high-performance, ROI-driven campaigns—customized for diverse industries.
Over the past three financial years, the company has demonstrated consistent strength in both its topline and bottomline, reflecting robust business fundamentals and scalability. The steady revenue growth signals strong underlying demand and the effectiveness of its tech-led strategies.
Despite operating in a highly competitive sector, Adcounty has carved out a solid position, trusted by marquee clients such as Sharechat, Zepto, Fi.Money, PB Fintech (Policy Bazaar & Paisa Bazaar), Bank Sathi, and MUV. Its ability to deliver data-driven marketing solutions that enhance visibility and accelerate user acquisition has made it a preferred partner for high-growth brands.
Investment Insight:
- Valuation: Shares are attractively priced at a PE multiple of 10.16, suggesting reasonable entry valuation for investors.
- Market Sentiment: The current grey market premium (GMP) indicates strong interest and the potential for notable listing gains.
Fundamental View: Strong business model and growth visibility – Must Apply
Grey Market Sentiment: Positive – Apply
Quicklinks